7-Elevens get a 'Kwik-E-Mart' makeover

News Type: Event — Seeded on Mon Jul 2, 2007 7:59 AM EDT

Article Source: origin.contracostatimes.com

entertainment, television, fox, simpsons, homer, simpsons-movie, 7-11

Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of "The Simpsons" fame, in the latest example of marketers making life imitate art.

Those stores and most of the 6,000-plus other 7-Elevens in North America will sell items that until now existed only on television: Buzz Cola, KrustyO's cereal and Squishees, the slushy drink knockoff of Slurpees.

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Who Needs the Kwik-E-Mart? 7-Eleven Does	ABC News	Tue Jul 3	0
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7-Elevens get a 'Kwik-E-Mart' makeover

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